Still tracking ROAS?
We calculate REAL PROFIT.
RedCorp turns your Google Ads from revenue-driven to net-profit-driven acquisition.
RedCorp reshaped our approach. +65% net profit!
Marie D., ChicStyle
Same ROAS. Opposite outcome.
Campagne A
Campagne B
ROAS flatters you. POAS makes you richer.
ROAS vs POAS
the game-changing formula
ROAS (Return On Ad Spend)
Formula: Revenue ÷ Ad spend
Example: €1 000 revenue / €250 spend = 4× ROAS
Issues:
- Ignores your true costs
- Creates an illusion of performance
- Leads to wrong strategic choices
POAS (Profit On Ad Spend)
Formula: Net profit ÷ Ad spend
Example: €300 profit / €250 spend = 1.2× POAS
Benefits:
- Includes every cost
- Reveals real profitability
- Optimises business decisions
TANGIBLE RESULTS
+58% net profit
in 60 days for a fashion pure-player
CAC down by 32%
while keeping sales volume steady
POAS at 4.2
vs 1.8 with traditional ROAS
OUR METHOD
POAS AUDIT
Full analysis of your margins & real costs
FEED OPTIMISATION
Catalogues, pixels, margin tracking
CAMPAIGN REWRITE
Strategy driven by profit, not revenue
SUSTAINABLE SCALING
Growth guided by profitability
EXPERT TEAM
EX-GOOGLE EXPERTS
Former Google Ads Product Specialists with 8+ years’ experience
E-COMMERCE SPECIALISTS
500+ optimised e-commerce accounts across all niches
DATA-DRIVEN APPROACH
Advanced automation & proprietary AI
BRANDS THAT TRUST US
"RedCorp revolutionised our mindset. We never look at ROAS the same way again."
Marie Dubois
Founder, ChicStyle
"At last an agency that knows revenue isn’t everything. POAS changed our business."
Thomas Laurent
CEO, TechGear
"Three months with RedCorp saved us two years’ worth of ad spend. Impressive."
Sophie Martin
CMO, HomeDecor
Redcorp answers your
frequently asked questions
Absolutely. Our POAS methodology works with all e-commerce CMS platforms. We adapt to your existing technical environment.
First POAS improvements appear within 14 days. Full optimisation takes 45-60 days for lasting results.
Yes, it's essential. Without real margins, it's impossible to calculate accurate POAS. All data remains confidential.
Never. We only invoice our management service. Your margin remains entirely yours.