B2B marketing has evolved. Companies no longer buy based on vague promises or corporate lingo. They demand proof, outcomes, and an approach tailored to their decision-making cycle. At Redcorp, we’ve rewritten the rules: our B2B campaigns don’t aim to “be seen” — they aim to convert the right decision-makers at the right time.
This article reveals the concrete strategies we implement to turn every euro of ad spend into real business opportunities.
A targeting model focused on real decision-makers
Most B2B agencies target job titles. Redcorp targets business pain points. That means we don’t buy traffic — we build intent funnels based on what buyers actually care about. Our process starts with:
- A deep mapping of decision-maker types (CFO, CTO, Head of Ops…)
- Identifying the pain points specific to each persona
- Crafting ad copy tailored to every stage of the buying cycle
The result: lead qualification rates above 40% in core campaigns.
Google Ads + LinkedIn: a strategic duo when executed properly
Many marketers see these platforms as opposites. Redcorp fuses them. Google Ads captures hot intent, while LinkedIn warms up cold audiences. Our methodology:
- Capture transactional queries on Google with precise landing pages
- Use LinkedIn to nurture target accounts with native ads or gated content (whitepapers, reports, etc.)
- Track every interaction with UTMs, first-party cookies, and CRM syncs
This orchestration reduces cost per lead without compromising lead quality.
Tracking in B2B isn’t optional — it’s foundational
Most B2B failures stem from poor tracking. At Redcorp, we’ve built a tracking stack that allows us to:
- Trace every lead to its source (keyword, ad, channel, segment)
- Reconstruct multi-touch journeys with consistent attribution
- Sync Google Ads/LinkedIn data with the client’s CRM in real time
This level of granularity shifts the focus: it’s no longer about leads — it’s about qualified pipeline.
Sales-marketing alignment: the cornerstone of long-term ROAS
At Redcorp, B2B campaigns never operate in a vacuum. Each lead is:
- Scored based on profile and engagement
- Routed to sales with smart sequences (email/SMS/LinkedIn)
- Tracked in the CRM with behavior-based reactivation triggers
This tight loop between marketing and sales boosts closing rates and shortens the sales cycle dramatically.
B2B success tomorrow requires method today
B2B winners aren’t the ones “doing Google Ads.” They’re the ones who understand the complexity of buying cycles, orchestrate multiple platforms, and measure what truly matters.
Redcorp doesn’t sell clicks. We deploy structured, personalized, and results-driven B2B acquisition systems.
You’re targeting decision-makers. We make them reply.
